In short
Most media agencies in a tier two city own a handful of sites and sell you those sites. The plan is shaped by their inventory, not by your buyer. That is the single most expensive habit in local advertising.
Nigal Media starts with the question of where your customer actually is, at what time of day, in what frame of mind. Sometimes the answer is a hoarding on the Chennai bypass. Sometimes it is two hundred auto backs in one residential belt, or the ten seconds before a Friday release. We plan to that and then we buy it.
Services
Hoardings and outdoor
Site selection by traffic and audience, artwork, printing, mounting and monitoring with dated photographs.
Transit advertising
Bus backs, full bus wraps and auto backs across city and district routes.
Neighbourhood and local
Wall posters, shutter branding, no-parking boards and local campaign promotions.
Theatre advertising
On screen slides and films in Trichy cinemas, timed to a release.
Radio and television
Spot buying, jingle and film production, and campaign scheduling.
Digital and social
Meta and Google campaigns, creative, landing pages and lead capture that a shop owner can actually read.
Influencer campaigns
Local and regional creators, briefed and measured against footfall or leads, not against likes.
Proof
Planned to the buyer, not to the inventory
How we work
Every plan starts with the customer, the catchment and the time of day. The media mix follows from that. If a hoarding is the wrong answer we will say so, even though we sell hoardings.
One message, the right channel
Integrated campaigns
Outdoor for reach, transit for frequency, theatre for attention, digital for the enquiry. Run together, with one creative idea holding it.
Proof of posting
Every outdoor campaign
Dated, geotagged photographs of every site, so you know what went up, where, and when it came down.
Questions
We own some and we book the rest. The plan is built around your customer first, and then we buy whatever that plan needs, ours or not.
It depends entirely on the medium. A local auto back campaign and a full theatre plus digital launch are very different numbers. Tell us the objective and the catchment and we will build to it.
Yes. Artwork, films, jingles and social creative are produced in-house or through our regular production partners.
You get dated photographs of every site, and we monitor through the campaign period.